ProCyclingStats.com, a portal for pro cycling fans hungry for information on rankings, stage profiles and much more has partnered bike industry advertising specialists MediaDrive.
Despite being just 18 months old, the site has already achieved over 40 million page views this year, with the grand tours still to come. Record numbers of visitors are expected across the globe, with the UK being the site’s second biggest referrer.
PCS’s owner, Stephan van der Zwan commented: “It’s amazing how fast ProCyclingStats has become popular in just 18 months. It surpasses all our expectations. Bert and I are pleased to be working with MediaDrive and their ad technology. Everyone has a specialty. Ours is processing results and making statistics in an accurate and timely manner. MediaDrive specialize in ad management and this makes them a perfect business asset for ProCyclingStats. Now we can focus more on what we are good at."
Mediadrive’s Cycling Director, James Hamilton added, “PCS represents a unique opportunity for our brand partners to engage with potential customers and we’re delighted to be working with Stephan, Bert and the rest of the team. The growth achieved by the guys across their platform has been phenomenal recently, and any site with visitors reading 8 pages for 10 minutes every time they visit is one we want to work with and I’m sure our clients will feel the same.”
To read more about MediaDrive’s business, check out BikeBiz’s profile with Hamilton here.
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