MTB champion Bart Brentjens has helped design a range of mountain bike components and accessories that will carry his name. Produced by PRO, the accessory brand owned by Shimano Europe, the new signature range will be previewed at the late summer and autumn trade shows.

PRO to release Bart Brentjens signature kit

A statement from Shimano Europe said PRO was the "fastest growing bicycle accessory brand in the industry." In the UK the PRO range is now handled by Madison.

The new PRO signature products include a handlebar, stem, seat-post, bar-ends and grips. There’s also a full-finger glove line.

PRO’s product manager Marcel Gerritsen – "vice-World champion mountain biker in 1993" – is responsible for the product line.

"It was nice working with Bart again, his input was of great value for us and really makes a difference," said Gerritsen.

Brentjens bike is already kitted out with prototypes of the new kit.

Brentjens said: "It’s strange to see your ideas translated into actual products. I’ve tested everything in racing and I can really be proud to put my signature on them."

In other news...

The cost of living crisis: An opening for opportunistic bike shops?

In the first of a five-part series, The Association of Cycle Traders (ACT), the largest cycle trade organisation in the UK, helps retailers boost their business. This month, a look at how the cost of living crisis will nudge more consumers towards cycling