UK-based electric bike manufacturer Powabyke recently appointed Richard Forsyth, the former editor-in-chief of Projects, the European innovation magazine, to head up publicity and promotional activities for the company as marketing manager at its headquarters in Bath.
The appointment has been set-up to forge media ties and drive press coverage for the new products and initiatives.
Forsyth said: “I started on the morning of my first day by riding the new X24 electric bike around the city. It’s a really practical form of transport, yet is it was also simply amazing fun.
"Electric bikes have experienced phenomenal growth and public support in the last decade, fuelled by commuters who want another option to cars and public transport and I’m very excited about the role I have been given and to be part of an innovative industry.”