Polar appoints new Senior Vice President of U.S. Sales and Marketing

Polaris has announced the appointment of Stan Brajer to Senior Vice President of U.S. Sales and Marketing.

Brajer brings more than 20 years of experience in sports, fitness and retail to Polar. Previously, Brajer held the position of Vice President of U.S. Sports Sales for Timex where he recruited and signed elite athletes, including a host of Olympic medalists.

Brajer also held the position of Director of Fitness Sales and Marketing for Garmin where he designed, implemented and executed a comprehensive fitness sales and marketing plan that was optimized and integrated across other Garmin divisions. Additionally, Brajer served as CEO of Pegasus Sports Performance where he led the launch of the company’s initial application for runners and coaches.

“I look forward to driving the next chapter of the revitalized Polar brand,” said Brajer. “Polar’s robust heritage in cycling, running, triathlon and fitness engages an extensive audience from beginners to Olympic athletes. With our global leadership in heart rate monitoring at our core, encompassing consumer fitness, corporate wellness, club, education and team sport categories, we are excited to bring our best-in-class solutions to new audiences and continue to innovate in the sports and wearable industries.”

The addition of Brajer to the leadership team signifies Polar’s commitment to the revitalization and advancement of its brand. Leveraging a proven history of high-quality products and solutions, Brajer will bring a fresh perspective as he oversees the strategic direction of sales and marketing to Polar’s consumer products and vast ecosystem as well as its business-to-business solutions.

“Stan’s deep expertise and knowledge of the sports, fitness and retail industries enhances and complements an already strong Polar leadership team,” said Mark Hogenboom, Global Commercial Sales and Marketing Director. “Stan’s renowned creativity and actionable strategic thinking will prove invaluable in Polar’s path toward global leadership in the industry we created more than 35 years ago.”

For more information about Polar, please visit www.polar.com.