BikeBiz Bicycle and cycling retail news
2pure has announced that it has taken on distribution of POC goods in the UK and Ireland.
Representatives are already on the road demonstrating the POC line, designed and tested alongside medical specialists and athletes alike.
“2pure are huge admirers of the POC brand,” said George Bowie, managing director of 2pure. “The product is exceptional and stays true to their brand mission statement. We feel very privileged to be appointed the new distributor and look forward to working with the POC team to build distribution. It is not just aesthetically beautiful, it is also very technical so we are committed to communicating the benefits and training at retail.”
According to POC, come March there will be an entirely new ‘wheels’ line, though from what we can tell ‘wheels’ is just the brand’s way of saying bike-tailored product. Expect to see clothing, gloves, goggles and more.
“With 2pure we feel we have the synergy to improve our distribution and supply to the UK” explains Louis Boudrias, head of sales for POC Sweden. “2pure is an established brand builder that is committed to holding inventory. This combination is exactly what we needed to successfully build on the tremendous success’s that we have enjoyed so far in the UK.”
Orders from dealers are being taken now, for delivery in March 2012.
