Pirelli gets back into bikes

Pirelli is to returns to cycling with a range of high-performance road bike tyres. The PZero Velo line will be on the market in September.

Pirelli is now best known for its Formula One tyres but it has a long pedigree in cycling. The company was founded 110 years ago.

The colours for the new Pirelli tyres evokes PZero’s language from Formula One: silver for road racing, red for the time trial and blue for all-seasons.

Pirelli, in 1909, was a sponsor of the first edition of the Giro d’Italia. Later, Fausto Coppi rode with Pirelli tyres on his Bianchi.

“We are excited about this return to cycling,” said Antonella Lauriola, COO Business Unit Velo Pirelli. “For our bike tyres, we draw on a unique heritage of knowledge, technology and sporting experience. Pirelli’s offer today is completed with tyres made for those consumers who look for innovative and technological bike products as they do for their cars and bikes. We chose to start from the racing segment, which is the most challenging in technical terms, but also the most consistent with our race-marked history. “

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