Retail chain becomes official stockist of the Tour de France 2012-winning brand, boosting Halfords' high-end offering

Pinarello signs up with Halfords

Halfords has been named an official stockist of Pinarello cycles – the brand ridden to victory in the 2012 Tour de France.

The brand will be available in selected Halfords stores and online at later in the spring.

Not only is Pinarello the bike brand ridden by Team Sky at last year’s Tour de France, but the bike brand is also British Cycling’s official supplier, with over 250 of their bikes used across all the Olympic programmes. In addition, over 800 Pinarello bikes are used daily by British Cycling’s Go Ride coaches at school and community cycling coaching sessions, benefiting over 20,000 young people across Britain.

Details of the range to be stocked by Halfords and prices will be available in the lead up to the cycles going on sale.

“I’m delighted that we have become an official stockist of Pinarello bikes, which are among the best in the world and have an incredible pedigree of success," said Halfords commercial director Paul McClenaghan. "Halfords has been developing own and exclusive branded ranges for several years to cover all aspects of the market, from child and entry level cycles all the way through to performance road bikes. Our partnership with Pinarello will further extend our range at the top end.”

Pinarello was founded by Giovanni Pinarello in Treviso Italy in 1952.

Luciano Fusar Poli of Pinarello said: “Pinarello bikes have been ridden to fantastic victories by British riders through our partnerships with Team Sky and British Cycling. Cycling fans have seen our bikes in action and having Halfords, who are the UK’s largest bike and accessories retailer, as an official stockist means our bikes are now more accessible to the British public. I’m looking forward to seeing more Pinarellos out on the roads of the UK as a result of this agreement with Halfords.”

In other news...

Digital advertising agency Girodilento launched by Scott Purchas

A new digital advertising agency, Girodilento, has officially launched, headed up by Scott Purchas. Girodilento …