Pinarello goes dealer direct in the UK

Pinarello is to go dealer direct in the UK, ending a 20-year relationship with Phil Griffiths and his distribution firm Yellow.

Company chairman and CEO Fausto Pinarello said: “We want to make this investment for our brand. The UK [and Ireland] are very important markets for Pinarello and we look forward to working directly with retailers here."

He added: "We would also like to thank Phil Griffiths and his team for the incredible work and important support they have given to the brand during last 20 years.”

Griffiths said: “It is understandable that Pinarello wants to evolve its business model. We thank [the company] and send our best wishes for the future. We now look forward to our next chapter with a lot of excitement."

Pinarello is based in bike-centric Treviso, Italy, and was founded in 1952. It was acquired by LVMH-owner L Catterton in 2016.

Pinarello bikes have been ridden to numerous Tour De France victories including this year’s yellow jersey win by Team Sky’s Geraint Thomas.

In other news...

2Pure appoints Tony Barton and Dan Phillips

2Pure has announced the appointments of Tony Barton and Dan Phillips. Tony Barton has filled …