Pedaling Innovations partners with UK distributor and manufacturer

Pedaling Innovations has partnered with UK based Street Media Distribution and Superstar Components to bring Catalyst Pedals to the UK and EU markets.

The pedal has "gained a reputation for delivering the pedalling power of clip-less pedals with the fun and freedom of flat pedals and comfort that no other pedal can match".

Creator James Wilson said: “We’ve seen a rise in the popularity of the Catalyst Pedals in the EU market, particularly in the United Kingdom, and we’ve had some strong supporters in that area for a while now.

“Unfortunately, these customers still had to pay for international shipping to get their pedals, which obviously took longer and cost more than having them available locally.

“Soon after releasing the Catalyst Pedals I was approached by Ben and Mike Caldwell of Street Media Distribution about helping me to distribute them in the UK.

“They immediately saw the game-changing potential of this pedal and worked very hard to make this happen.

“The problem we kept running into, though, was the cost of shipping to get them from my current manufacturer to the UK.

“It was important to everyone that we kept the price as low as possible and so we needed a solution that would let us get a high-quality pedal to those customers without costing a lot to ship.

“Mike and Ben worked hard to find that solution, which turned out to be a UK based manufacturer Superstar Components.

“With a reputation for producing high quality parts that can handle the toughest conditions, we knew they would be able to help us meet our goals.”

The new UK manufactured pedal is now ready to ship to all EU member states from the Street Media Distribution UK warehouses.

Mike Caldwell, managing director of Street Media Distribution, said: “We are very excited to finally get this project off the ground.

“We had a few roadblocks but being able to give our fellow riders easier access to the Catalyst Pedal has been a goal of ours for a while now and we weren’t going to be deterred.” 

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