Pedaled will be the official sponsor for the Silk Road Mountain Race.
The brand is also launching a limited-edition jersey.
Jacopo Porreca, Pedaled’s brand manager, said: “We have great respect for riders taking on extraordinary challenges in demanding environments.
“We admire the Silk Road Mountain Race’s ability to give participants a unique experience across largely unexplored territories; it defines a new ultra-distance standard that forges a union between cycling and the outdoor world.”
Pedaled will sponsor three riders from Kyrgyzstan, providing them with the kit to train for and complete the race.
Nelson Trees, Silk Road Mountain race director, added: “After a first edition that captured the imagination of the bike-packing community, I’m excited to bring people back to this amazing destination.
“There will be a few changes to the route but overall it will remain true to the original format.
“We have ambitious plans to publish a series of videos during the event that will share the riders’ experience while also telling the story of some of the highlights of the race from a local perspective.
“We’re excited to continue our partnership with Pedaled and glad that we have their continued support in putting on the race.”
The Silk Road Mountain jersey is now available via pedaled.com.