Peaty’s has announced the appointment of Tommy Caldwell to the full-time team. As the creative force behind some of the most loved mountain bike edits over the past 10 years, Tommy is no stranger to most of the MTB community.
From his early work filming for Dirt Magazine and VitalMTB RAWs, through to producing feature films such as Slice of British Pie and Tea and Biscuits, Tommy brings a wealth of experience and vision. The tea-guzzling maestro will support bringing Peaty’s brands, athletes and products to life, in true Tommy C style.
We are delighted to welcome Tommy’s passion, skills and creativity to Peaty’s. We’ve shared a few brews and shoots together over the past decade, with him freelancing, so buzzing to continue this with the awesome crew we have here. With the team we have and the product development, the future at Peaty’s is looking exciting. Safe to say there will be a banger or two coming soon – Rob Sherratt, Head of Marketing
Tommy Caldwell – Peaty’s Media Creator
After 12 or so years working for myself, the opportunity to be integrated into a solid and growing Peaty’s team was a welcome change and I’m super keen to get stuck in and help build upon what success they’ve already had. Their values are spot on and their people are quite clearly the best in the biz.
I’ve rode bikes for over 20 years now, worked with many a top athlete across the globe and created some of the most impactful MTB videos out there so it’s time to transfer some of this experience to Peaty’s and see what we can do! – Tommy Cadwell
Interested in Stocking or Distributing Peaty’s?

Peaty’s welcomes enquiries from prospective retail and distribution partners. For more information, you can contact the team.


