Open invite to new Cyclefit precision bike-fitting, coffee serving, bike servicing retail store and more

Pearson Cycles launch party this Friday

Pearson Cycles second London store officially opens this Friday with a launch party, kicking off from 5.30pm.

The store, announced on BikeBiz late in August, will offer two Cyclefit bike fitting studios, a cafe, servicing and retail areas and a section dedicated to the retailer’s own-brand bicycle line. Two adjoining sports therapy rooms will also enable the store to provide customers the best services from physiotherapy to sports massage on the upper level. Shower and changing facilities are also available for customers requiring a freshen up.

The store Co-directors, Guy and William Pearson previously told BikeBiz: "We will, as always, be supplying some of the swiftest and most beautiful bicycles available to the road and tri market; however, you will also find some of the most exclusive international brands, from custom built Serotta to the extensive Ridley range. Flying the flag for Britain will be our own Pearson bikes. Come September, we will be releasing our new, 2012 collection of fine quality frames – directed by the Pearson brothers – with design concepts by fashion moguls Timothy Everest MBE and Tim Voegele-Downing (Burberry)."

Pearson Cycles new store is located on 232 Upper Richmond Road, SW14 8AG and trade members are invited to come and take a look from 5.30pm.

In other news...

Cycling UK chief responds to Government’s plan to back motorists, calls for ‘holistic’ approach to travel

Cycling UK’s chief executive is calling on the UK Government to take a “holistic” approach …