Panda Podium has announced a new partnership which will see the business and the brands it works with become increasingly visible to a Western cycling audience in 2026.
Partnering with KOM hunter and retired World Tour pro, Phil Gaimon – famous for his ‘Worst Retirement Ever’ antics – the business aims to reach new audiences via the collaboration.
In sharing the news, the announcement highlights, “Last year we sponsored a junior, this year we’re sponsoring a senior! Jokes aside, though, we take the riders that we choose to work with very seriously and work hard to bring them the best gear. We aim to work with riders who we believe can achieve great things with a little support from us, and also riders who can properly demonstrate the peak level of performance that our gear offers.”
As well as supplying Gaimon with kit for the year ahead, supporting the ongoing KOM chasing antics, Panda Podium will also be working closely with him “when developing and testing upcoming models to ensure that these wheels keep performing at the highest level while continuing to shave grams”.
“We’re confident that Phil’s riding is going to demand the highest performance from our gear and help us to identify any areas for possible improvement.”
Who are Panda Podium?
A small team of bike nerds led by founder Joe Whittingham, Panda Podium focuses on finding great Chinese cycling products and putting them on one trustworthy website for cyclists around the world to buy.
Joe, originally from the UK, has been in China for over a decade. His resume includes founding the YouTube channel China Cycling and also bringing Chinese brands from unheard of brands in the west to becoming household names amongst cyclists.
The rest of the team has experience in IT, Logistics, Marketing and E-Commerce. Many of our team are industry veterans, therefore, have plenty of experience with direct-to-consumer bike sales.
