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Magura presents new clothing collection with Maloja

Magura has presented a new clothing collection in cooperation with Maloja. The fourth-generation Magura by Maloja collection boasts a greater range than ever and will have riders spending more time in their favourite playground, said Magura – the mountains. The long- and short-sleeve gravity jerseys with matching trail shorts are …

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Vires Velo set to open new Physiology Studio in Norfolk

Vires Velo has announced the opening of its Physiology Studio, a new facility for in-depth physiological assessments. The new studio will give consumers access to a suite of research-grade equipment under the control of a Sports Scientist. The Physiology Studio is primarily aimed at cyclists, but can also be of …

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Applied Nutrition partners with Nukeproof SRAM Factory Racing for 2022

Sports nutrition brand Applied Nutrition has been announced as Nukeproof SRAM Factory Racing Team’s official sports nutrition partner, supporting the team’s squad of Enduro riders for the 2022 season. The partnership will see Applied Nutrition working with Nukeproof’s riders, delivering sports nutrition to fuel them during training and competition together …

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Evans Cycles opens new store in Burton-on-Trent

Evans Cycles has announced a new store opening in Burton-on-Trent, and is celebrating with a limited offer of 20% off selected bikes in store. The store is located on Litchfield Street, south of the town centre. Covering 7,653 square feet, it will stock bikes across multiple disciplines, including road, MTB hybrid, …

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