Oxford is once again opening its doors and offering a warm welcome to trade visitors from all over the UK with its House Show being held at the company’s impressive 150,000 sq ft HQ in Witney, Oxfordshire, from 9th – 12th March 2026.
Now in its 7th year, Independents’ Days will showcase Oxford’s biggest ever spread of new product launches and dealer support opportunities for the season ahead.
On offer over the full 4 days is “a bonanza of new products, intelligent technology, fresh ideas and innovative shop merchandising”.
The event provides an opportunity to see new products for the first time, all in one place, and enables dealers to prepare for the forthcoming season with the right selection for their store and the best margin opportunities for their business. Attending also offers the chance to engage with fellow retailers in the independent sector, exchanging ideas, discussing the opportunities and challenges of the season ahead.
Following on from 2025, where shoots of positivity emerged, the product launches and dealer programmes on offer aim to offer products and support which enable partners to realise their business’s full potential in 2026.
Significant product launches from Oxford
The show is the perfect opportunity to see new products and range updates from the Oxford brand, including innovative cycle security technologies, new tyre inflation solutions and several luggage range refreshes. In addition, the company will showcase a host of individual product launches across its categories and house brands, including Full Stop, Livewire, MINT and Torque Tools.
Important new model launches from our Partner Brands
Representatives from all our Partner Brands will be available, offering technical product insight and dealer support. Complete ranges will be on display and include several exciting launches.
- Kali Protectives will be introducing their 2026 helmet range – a complete refresh and best-ever margin opportunity for Kali stockists.
- Check out the new Reco 81 Link radar rear light from Sigma, along with new rear LED light range additions.
- Building on our first year working with HJC cycle helmets, the brand will be launching an all-new model and unveiling several colour updates for 2026.
More than just a supplier
The House Show offers retailers an opportunity to see first-hand how Oxford can be the best partner for their business, not only with “fantastic products and great margin opportunities”, but also with in-store merchandising and tailored point of sale support for every store.
Visiting during the 4 days will mean retailers can come and meet the people behind the products and witness Oxford’s impressive in-house product development and testing facilities in action at their £2m Design, Research & Development Centre.
The event will provide an opportunity to sign up to various dealer partner programmes, and those attending will have the opportunity to take advantage of several ‘show only’ offers.
Food, drink, entertainment, and accommodation
A generous buffet lunch is provided each day, along with snacks and refreshments all day. If you’re travelling from further afield, accommodation and evening entertainment will be made available.
Book to attend
To get booked in, retailers can contact their local sales manager.
If you don’t currently deal with Oxford, but are interested in partnering with the friendliest, fastest-growing cycle distributor in the industry, email info@oxprod.com to register your interest, and the Oxford team will be in touch.
