A new child-friendly Animal Planet role-play cycling accessories range is launching, alongside Oxford Products who will distribute to the cycle trade.
The channel has partnered with Oxford Products for the line, which includes Iguana, Rattle Snake and Tree Frog helmets, knee pads, elbow pads, fingerless mitts, neck tubes and back packs.
The collection targets the children’s dress-up market, allowing kids to look like their favourite animal while cycling.
Oxford Products says it is "keen to work with enthusiastic retail partners to create products which deliver for them".
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