OVO Energy signs two year sponsorship deal with SweetSpot’s cycle races

OVO Energy has signed a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year. The events are organised by sports agency SweetSpot.

OVO Energy has 850,000 retail energy customers, many of them being supplied with "clean" energy, including solar.

Chris Houghton, CEO Energy Retail, OVO Energy, said: “We are thrilled to announce our ongoing involvement as title sponsor of the Women’s Tour, Tour of Britain and, for the first time this year, the Tour Series. We look forward to inspiring people of all ages to not only turn out and enjoy the race festivities, but also to get cycling themselves – enjoying first-hand the ultimate mode of sustainable transport. We’ve been powering positive energy since 2009 and cycling is a fun, simple way for people to have a positive impact on their lives and the communities in which they live.”

The televised OVO Energy Tour Series takes place in 10 town and city centre locations – it has been running for ten years. 

SweetSpot CEO Heath Harvey said: “After a highly successful first year partnering with OVO Energy, we are delighted that they have extended their title sponsorships of the Women’s Tour and the Tour of Britain, as well as adding the Tour Series to their portfolio for 2018.

“The extension of these exciting partnerships coincide with the fifteenth modern Tour of Britain, the tenth Tour Series and the fifth edition of the Women’s Tour. Together with OVO Energy, we look forward to making 2018 the best editions of our races to date and together, continuing our rewarding partnership.”

OVO Energy will also sponsor the Tour Ride supporting Breast Cancer Care, which gives amateur riders the opportunity to take on the challenge of a route inspired by the 2018 OVO Energy Women’s Tour. This year’s edition takes place on Sunday 1st July.


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