OVO and Fusion Media partner on cycling campaigns

OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market.

Earlier this month, OVO Energy announced a two-year deal to be headline partner to the OVO Energy Tour of Britain, OVO Energy Women’s Tour and, for the first time, OVO Energy Tour Series.

Founded in 2008, London-based Fusion Media is a boutique PR and digital agency for cycling and endurance sports. Its portfolio of clients includes brands like Strava, where it works as the social network’s European PR agency, Evans Cycles, bike sharing giant ofo, Red Bull, Wahoo Fitness and Telegraph Events.

Fusion Media will handle the PR for the brand’s involvement in cycling, in particular, maximising awareness around its involvement with the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series. In line with the brand’s sponsorship initiatives, Fusion Media will help bring OVO Energy closer to the growing national audience of cyclists.

CEO Energy Retail at OVO Energy Chris Houghton commented on the deal: “We chose Fusion Media because of their unrivalled experience and detailed knowledge of the audiences we wish to engage through our cycling sponsorships. We were impressed with the team’s understanding of our brand and we look forward to working together to support and celebrate the sport.”

Founder and director at Fusion Media Adam Tranter added: “We’re delighted to work on a brand that has such a natural fit with cycling and with us as an agency. Like us, OVO Energy are truly passionate about cycling, our environment and getting our nation enjoying the benefits of cycling both recreationally and as active transport.”

He concluded: “OVO Energy have great sponsorship assets in Britain’s largest professional cycling events and we’re excited to use these as one of the key vehicles to share their positive brand messaging.”