The organiser of the Tour of Britain and the Women’s Tour, Sweetspot Group, has appointed Fusion Media as its UK…
Bike insurance provider Cycleguard has partnered with the Tour of Britain and Women’s Tour for the upcoming 2022 races. Head…
Sigma Sports has been appointed official retail partner to the Tour of Britain and Women's Tour. The partnership will begin…
Lancashire-based bike brand Dolan Bikes has been appointed the official bike partner of this year’s Tour of Britain, Women’s Tour…
Pearl Izumi has been appointed the official technical clothing partner of the Tour of Britain, Women’s Tour and Tour Series…
Muc-Off has announced the details of another major partnership
OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market.
SweetSpot has appointed performance clothing brand Le Col as its Official Cycle Clothing Partner