BikeBiz Bicycle and cycling retail news
Sports nutrition brand Etixx has announced a new partnership with i-ride, beginning at the end of the month.
Founded in 2009, Etixx offers a diverse range of nutritional products and supplements aimed at being the gold standard in sports nutrition. Etixx products have been developed with and are used by top world athletes and professional cycling teams including Etixx-Quickstep, Boels-Dolmans Pro Cycling Team, Orica GreenEDGE and Tinkoff. The brnad has created a wide range of sophisticated nutritional products and supplements suited to the needs of those active at a professional, recreational, or amateur sports level, it said.
Richard Marriott, UK commercial manager for Etixx Sports Nutrition, said: “We are delighted to be working with i-ride. Paul and his team have a proven track record of developing prestigious cycling brands in the independent bike trade; a vital channel for Etixx in the UK. We already work daily with the very best cycling teams in the world and look forward to working with the UK’s best cycle retailers to establish Etixx as the number one choice for serious cyclists.”
Paul Butler, i-ride.co.uk MD, added: “Nutrition is a fundamental part of road cycling in particular, and we are really pleased to be working with a brand that leads the way in top professional cycling and has a strong desire to help us support the IBD network.”
i-ride’s brand portfolio includes De Rosa, Argon 18, Campagnolo, Continental, Fulcrum, Catlike, Speedplay, Prologo and Northwave.
Dealers interested in stocking Etixx Nutrition should contact i-ride on 01444 243000 or sales@i-ride.co.uk.
