BikeBiz Bicycle and cycling retail news
Following up its Bike Place showing in January, NRG4 will be turning up to Manchester’s Bike & Tri Show over March 8th and 9th, showing all its 2014 brands.
NRG4’s line up at the show will include Kali Helmets, including the new Phenom and Loka, not launching in the UK till April 2014. Source Hydration’s four sized, three coloured array of hydration packs will be on show too alongside Loksak’s 100 per cent waterproof phone cases.
Other NRG4 brands gracing the show include Aerozine Titanium’s multi coloured bike components, Unich Tech’s Co2, mini and track pumps and high powered front lights from Tumble and Fall.
NRG4 operations manager Craig Middleton said: “We see attending the UK cycle shows as an important part of getting our brands products seen by the end users. The largest proportion of our dealers are in the Northern part of England so the Manchester Show is a perfect fit for generating increased interest in our brands in that area.”
Meanwhile Cycleguard will be the official insurance sponsor at The Bike & Triathlon Show 2014. Cycleguard and its sister product Triathlonguard have been developed specifically for cyclists and their equipment whether training and competing, commuting, cycling for leisure and for cover for use abroad.
