New TIA board appoints Mel Berry as chairman

Mel Berry, founder of Very Berry, has been appointed as chairman of the triathlon Industry Association (TIA) board.

Berry will swap roles with Nick Rusling (CEO of Human Race), who becomes deputy chair of the ten-person board, after two years at the helm.

Commenting on her appointment, Berry said: “As someone who cares passionately about the sport of triathlon, and wishes to see its commercial future flourish, I am very proud to represent the industry as chair of TIA.

"Mine and the new board’s vision for the association over the next twelve months is to strengthen key partnerships with industry leaders and the governing body British Triathlon, as well as growth into new areas.

"This will involve consultation with and continued growth of the membership and a focus on monetising the success of the Rio games for TIA members. We have seen year-on-year growth of 15 per cent over the last year, and our core purpose is to see this continue.”

The new TIA board will see the introduction of a new approach to the association’s quarterly meetings, which provide the key platform for its 100 members to collaborate to develop, grow and protect the sport.

Meetings will now welcome external speakers in order for TIA members to learn best practice both from other sports and industries.

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