'Designed in the UK, for the UK'

New look for latest Genesis line-up

Ahead of the September 8th dealer preview at Madison’s Milton Keynes distribution centre, BikeBiz has been handed a preview of the Genesis range.

Due to land in October, the 2010 line up contains some interesting additions, notably a genre-defying singlespeed, flat-bar cyclocross bike. Pitched as being ‘designed in the UK, for UK riders and conditions’, the range is built up from high-grade Reynolds 853, 520 and triple-butted aluminium.

The design team looks to have been busy too, giving plenty of detail to the Reynolds tubing, splashing loads of new graphics and colour on each build.

Look out for singlespeeds, internal hub-geared mountain bikes, steel hardtails and the welcome return of drop barred road bikes when visiting the Madison headquarters in September.

Madison: 01908 326000

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