New industry org aims to influence United Nations’ vehicle regs forum

The World Bicycle Industry Association has been formed in Switzerland to lobby a Geneva-based United Nations forum on vehicle regulations. The WBIA will aim to get bicycles featured in the Working Parties of the World Forum for the Harmonization of Vehicle Regulations, or WP.29.

“Our main purpose is to join forces and to actively participate in the technical meetings at the United Nations facility in Geneva,” said a WBIA press release.

The new non-profit was formed in August last year, but only became active at the end of December. It was founded by four global industry bodies and was originally led by René Takens, the former CEO of the Accell Group.

WBIA’s founding members were the Bicycle Association Japan, the US-based Bicycle Products Suppliers Association, the Confederation of the European Bicycle Industry (CONEBI) and the Taiwan Bicycle Association.

Execs from the other bodies sit on WBIA’s management committee, including Satoshi Yuasa of BAJ, e-bike specialist Larry Pizzi of BPSA and Michael Tseng of TSA. WBIA’s president is CONEBI’s current president, Erhard Büchel of Germany’s Büchel & Co.

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