NEOS Cycling to sponsor BikeBiz Award for Best IBD

British distributor NEOS Cycling will partner with the 2018 BikeBiz Awards as sponsor of the Best IBD award.

NEOS Cycling began trading in 2016, and sells exclusively to IBDs – making it an ideal fit for award sponsorship. The company sources high quality product from premier manufacturers whilst streamlining the supply chain. By the end of 2018, the company expects to be trading regularly with over 350 IBDs, paving the way for its retail/ consumer partnership programme in 2019 – more news on this to come.

“For a business created with the primary purpose of supporting IBDs, NEOS Cycling is delighted to sponsor ‘The Best IBD’ BikeBiz award,” commented NEOS founder Richard Allmark. “We want to celebrate the IBDs in our industry. The bike industry is in a constant state of change and is evolving fast. Yet, within all of this activity, there are many great IBDs leading the way by being innovative, smarter and more than just a few clicks on a mouse! Over the next few years we expect to see the ‘new order’ of IBDs develop and increase market share. NEOS is here for them.”

This year marks the tenth anniversary of the awards, now in conjunction with the London Bike Show. It will honour key industry influencers from every corner of the trade, from mainstream retailers and bike brands, to consumer magazines and independent bike dealers.

“The 2018 awards look set to encapsulate everything about the cycling industry that we love and cherish,” commented BikeBiz editor Hayley Ferguson. “With an expanded list of awards, a diverse and comprehensive list of nominees voted for by the industry and a brand new venue, we’re confident that the tenth anniversary of the awards will be a night to remember.”

Tickets for the 2018 BikeBiz Awards are available to purchase now from the official event website here.

Key sponsors for this year will include Tannus Tyres, who will return as event sponsor on the night. Tannus’ Ricky Gawera told BikeBiz: “We’re very pleased to be partnering up with the BikeBiz Awards for the second year running. Last year presented a completely unique opportunity for the industry to celebrate its successes together and once again, we’ll be front and centre to recognise the best of the best in the cycling industry. Good luck to all the nominees.”

Citrus Lime is also returning for the second year as an event partner. The company will be on hand to discuss its innovative EPOS and e-commerce solutions. “We are proud to be supporting the BikeBiz Awards for 2018,” commented Citrus-Lime’s David Gaule. “It’s a great event that recognises the achievements of cycle retailers, their suppliers and other service providers who support the industry.

Yellow Jersey Cycle Insurance will join the industry in celebrating the evening as sponsor of the Mainstream Retailer award. “Yellow Jersey is thrilled to be sponsoring the award for Best Mainstream Retailer as part of this year’s Bike Biz Awards,” commented managing director Ryan Georgiades. Members of the Yellow Jersey team will be at the awards and hope to talk to many attendees about working together in mutually beneficial ways.”

A limited number of sponsorship opportunities are available. Visit here to find out more, and contact Richard Setters to get involved at or 02073546028.

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