BikeBiz Bicycle and cycling retail news
Google-backed retail technology firm NearSt has partnered with cloud-based EPOS platform Cybertill in a bid to boost footfall on local high streets.
Founded in 2015 by Max Kreijn and Nick Brackenbury, NearSt’s software brings customers into bricks and mortar stores by showing the products stocked in local shops to people searching online nearby.
Now integrated into Cybertill’s RetailStore EPOS platform, shops can connect their entire inventory to Google search in real-time, and switch it on and off at the touch of a button.
Tripling in demand during 2020, NearSt said its software has proven to be a ‘lifeline’ for bricks and mortar retail during COVID as shoppers went online to find out ‘what’s in stock nearby’. The integration with Cybertill will automatically show in-store products in places like Google’s MyBusiness Page, Google Shopping and Google Maps.
“The surge in e-commerce sales has been widely acknowledged, but what’s been largely overlooked is the even bigger surge in shoppers going online to hunt out products on nearby high streets,” said Nick Brackenbury, CEO and co-founder of NearSt.
“We saw a seven-fold jump in local product searches in places like Google last year, with 2021 settling on four times the volume of pre-pandemic levels. Google also reported an 8,000% increase in searches for “who has ___ in stock” last year.
“This emerging consumer behaviour of searching and discovering products online to buy in nearby physical stores presents an exciting new opportunity for small and large retailers alike. And thanks to Cybertill it makes it even simpler now. Everything works using the barcodes, stock levels, and pricing already stored in your existing EPoS system – so you literally set it and forget it.
“Pulling data automatically every few minutes NearSt automatically creates high-quality product listings, so you don’t need to spend dozens of hours manually entering product details.”
NearSt acts as a guardian of the inventory and operates a public data ethics policy that ensures shops always remain in control of their data. Rather than giving platforms direct access to your stock data, NearSt acts as a buffer to keep you in control and only sends essential information to keep data secure.
Ian Tomlinson, CEO of Cybertill, said: “Offering NearSt to the Cybertill network comes from a shared belief that there is a lot to win for physical stores in the quickly changing world of retail. Allowing shops to show their products to locals in Google is the perfect way to tap into the rapidly growing trend among shoppers of using Google to look for products in nearby stores.”
For more information visit near.st/start-now/.
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