F-At Digital has announced that Nathalie Adams is joining the sales team as a new account director.
Adams, a highly experienced account director with a demonstrated history of working in the cycling industry, joins from Future Publishing where she worked across all cycling titles, as well as outdoor publications Advnture and Coach.
F-At Digital, the independent Bath-based publisher of road.cc, off.road.cc and ebiketips continues to be a UK market leader in cycling and, with recent growth in its video channels, aims to ensure that its relationship with advertising partners and brands continues to be well served.
Elaine Curtin, commercial director at F-At Digital, said: “We understand that every penny invested needs to count and produce results.
“We’re excited to welcome Nathalie to the sales team. She brings a host of digital marketing experience and project management skills that will ensure advertisers are presented with the best packages available in the market today, and are kept up to date with great reporting.”
Founded in July 2008 by Farrelly and Dave Atkinson, F-At first launched with road.cc from the back of a camper van in a German car park two months later.
This was followed by off.road.cc and ebiketips.
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Ebiketips was created after the boom in e-bike use in the last few years and ebiketips has been there providing independent and advice backed up with the latest e-bike news to help buyers research their purchase and make informed buying decisions in this changing world of batteries, motors and bike types.
Reviews, buying advice and e-bike product and consumer news are what ebiketips delivers.
The site has enjoyed rapid organic growth since its launch and has entered a new phase with an editor and a writing team tasked to provide some of the best micromobility buying advice on the web.
