MVC Group, a player in technical apparel for cycling and outdoor sports, has announced the acquisition of Wolvenberg, its long-standing partner for the distribution of Castelli and Sportful in the Benelux region. The transaction leads to the creation of MVC Benelux, the Group’s ninth international subsidiary, which will be headed by Christof Bergmans, former Sales Director of Wolvenberg, appointed Benelux Country Head.
The acquisition will enable MVC Group to respond more efficiently to the needs of a strategic market for cycling such as the Benelux, an area distinguished by a strong cycling tradition and culture, and whose evolution now calls for a more direct and integrated distribution model. MVC Group, which closed 2025 with revenues exceeding €110 million, aims to accelerate its expansion in the region. With Castelli and Sportful alone, the Group targets annual revenues of more than €10 million by 2028, supported by annual double-digit growth.
The new operating model will allow MVC Group to fully capture opportunities in the Benelux cycling apparel market, which is estimated to be worth approximately $2.5 billion globally and is expected to grow at a steady 6% annual rate through 2030, reflecting the increasing popularity of cycling both as a sporting activity and as a sustainable mode of transportation.
Emilio Foà, CEO of MVC Group, commented: “I am particularly pleased with the agreement announced today with such a historic and outstanding partner as Wolvenberg. On behalf of the group, I would like to thank Mark and his team for establishing and strengthening the presence of Castelli and Sportful in the strategic cycling region of the Benelux over the years. Their work has always been of the highest standard, and it is on these solid foundations that we will build future growth.
“We aim to accelerate the development of our brands in the region by leveraging the new operating structure, which will allow us to seize the opportunities created by evolving market dynamics. Our goal is ambitious yet concrete: to accelerate growth and reach €10 million in revenues while maintaining the same high level of service”.
Mark Heylen, owner of Wolvenberg, added: “The 26 years since Wolvenberg was founded have been an extraordinary journey. I had the privilege of working with exceptional people and achieving significant results. In recent years, the market has changed profoundly, and I firmly believe that the agreement announced today represents the right decision at the right time. We wanted to ensure maximum continuity: I am confident that the same people, better supported within a solid, scalable and flexible structure, will be able to reach new and ambitious milestones.
“I would like to thank the team and our partners and express my sincere gratitude to MVC Group for the trust they have placed in us by entrusting their brands to us for nearly 30 years. Thanks to their vision and a strong partnership, we have grown Wolvenberg and now face this transition with great mutual respect.”
