BikeBiz Bicycle and cycling retail news
At Cycle Show, which starts tomorrow with a trade-only day, MuleBar is set to launch the Megabite range.
Available in Organic and Fairtrade Mango Tango, and Organic and Fairtrade Hunza Nut, the Megabites are 30g versions of the original MuleBar.
Also at the show, MuleBar will have its Official Energy Bar to the Tour of Britain, in classic British flavour Summer Pudding.
MuleBar is now working with events across almost all types of cycling, including the Absa Cape Epic, the Maxi Avalanche and Enduro Avalanche series / Megavalanche and also the Tour of Britain. MuleBar is also involved with a wide range of Triathlon IM events and will also be at the Garmin Barcelona Triathlon.
According to MuleBar, sold via Extra (at stand E35 at the show), three of the top five Ironman competitors in the world eat its product. To find out more, head over to the stand at Earls Court.
