BikeBiz Bicycle and cycling retail news
Muc-Off has told BikeBiz of plans to make its TV advertising debut this year with the below advert to be played on ITV4 during the channel’s Tour De France coverage.
The advert showcases a range of Muc-Off sponsored athletes pushing themselves on their bike of choice, while clips of the Muc-Off product range shows the cleaning and lubrication qualities of the range.
“This summer we want to remind riders of the thrill and excitement of getting back on the saddle. Whether it’s reigniting the desire to ride, or encouraging the viewer to try something new,” comments Zhara Woods, Muc-Off’s marketing manager.
The Muc-Off Summer TV campaign launches this Tuesday the 3rd July on ITV4 during the Tour de France.
