BikeBiz Bicycle and cycling retail news
Silverfish UK has become the official distributor for Muc-Off products for all independent bicycle retailers across the UK and Eire. Previously the brand was distributed by ZyroFisher.
Muc-Off has highlighted its aim to focus on growing its IBD business with further expansion of its ambassador store programme and through new product development, including the new Athlete Performance range.
Muc-Off MD Alex Trimnell said: “Silverfish ishares our ambition and energy, and together we will be significantly increasing our support for the IBD sector with the best POS and merchandising programmes, backed up with the top performing products in the market, and relentless innovation.”
Silverfish MD Darren Mabbott added: “Being chosen by Muc-Off to be their partner in UK and Eire is a real privilege and firmly cements Silverfish as the go-to supplier for anyone serious about cycling. We have exciting plans together and the whole Silverfish team is pumped to get out into the market to help stores grow their turnover and margins with Muc-Off.”
Silverfish will be showcasing the Muc-Off range at the COREbike show, 21st to 23rd January. Muc-Off is also available to order now on Silverfish-uk.com
