BikeBiz Bicycle and cycling retail news
Muc-Off is calling on retailers to get involved with its ‘Best Dressed’ store competition, utilising its cleaning and lubrication product.
Titled ‘Muc-Off’s Best Dressed’, the concept is a retail competition aimed at promoting merchandising excellence in-store. After a two-week period of display adaption and prominence retailers will be encouraged to send images of their Muc-Off counter display and floor-standing POS efforts to the UK HQ.
Each winning ‘dresser’ will win a display-stand replenishment, with a retail value of £190 for the counter display and massive £390 at retail for the floor standing display. The respective runners-up will receive 12 one-litre bottles of Muc-Off cleaner for the floor display and six one-litre bottles for the counter display.
Muc-Off’s brand-new premium counter top dispenser was launched last month and has been a great success according to Muc-Off general manager James Cramp.
“The new stands have been a real hit and we feel that POS units and eye-catching merchandising are something that can set-apart IBD’s from mass merchants in the UK," says Cramp. "Independent retailers have the opportunity and freedom to enhance their store displays as they like, and really bespoke their offerings."
"All the retailer has to do is then send in their photos to us here at Muc-Off before June the 18th, and we will select winners later the following week.”
Containing all of the hottest-selling lines, the Muc-Off counter display stand houses such products as the market-leading 1 litre Nano-Tech bike cleaner, Bike Spray, Disc brake cleaner and Wet and Dry lubes – the high quality, powder coated metal displays are essential tools in improving retailers bottom lines, and are completely free when purchased with the stock bundle – see your favoured distributor for further details.
All images should be sent to James Cramp: jc@muc-off.com. Closing date June 18th.
