Muc-Off has announced a new three-year partnership with Forestry England, in a bid to ‘bring together two organisations with a shared passion for protecting the places riders love most.’
Muc-Off says the partnership marks a major step forward for Project Green, its sustainability initiative, building on the brand’s work to reduce its own environmental impact. The brand says this collaboration takes things up a gear by supporting real-world ecological restoration and sustainable trail stewardship across the nation’s forests.
Alex Trimnell, Muc-Off CEO, Owner and Founding Family Member, said:
“Muc-Off was born from bike culture, so supporting the forests and trails that fuel the riding community means a huge amount to us. This partnership takes Project Green beyond our own four walls and into the places that matter to our community. We’re beyond excited to get stuck in and help create a positive legacy for riders, forests and future generations. Riders know better than anyone how incredible these spaces are.
Now it’s time to give back. Whether we’re planting trees, maintaining trails or helping our community connect with conservation, we’re ready to bring the energy, the passion and the Muc-Off attitude to protecting the forests we all love.”
Pitched as a community trail stewardship and woodland restoration project, Muc-Off and Forestry England will deliver community volunteering days focused on mountain bike trail maintenance at Moors Valley Country Park and Forest.
Muc-Off added that this will build on its existing support for riding destinations across the nation’s forests, including Whinlatter Forest and the Forest of Dean, where the brand has direct sponsorship agreements, as well as Watchmoor Bike Park.
Alongside this, the partnership will support the planting of approximately 3,600 native broadleaf trees over three years, beginning with restoration work at Vernditch. This ancient woodland in North Dorset was historically replanted with non-native conifers. Replanting with native species will boost biodiversity and create new habitats for wildlife.
Leif Mann, Corporate Partnerships Manager, Forestry England said:
“Forestry England cares for the nation’s forests for people, nature and climate, and partnerships like this help us create lasting impact. Working with Muc-Off provides a fantastic opportunity for the cycling and mountain biking community to support these special places. Together, we can help care for the nation’s forests, so they continue to thrive for generations to come.”
Planting at Vernditch will begin in winter 2026/2027. Further tree planting is planned for 2027/2028 and 2028/2029 at locations to be agreed by Muc-Off and Forestry England. Species will include oak, hazel and hornbeam, with professional aftercare helping the trees establish and thrive for years to come.
Muc-Off says the partnership will include employee volunteering sessions, giving Muc-Off team members the chance to take part in hands-on conservation, including winter tree planting and summer woodland management activities.
Details of upcoming community volunteering opportunities will be announced through Muc-Off and Forestry England’s social channels.
