North American trade show Interbike has announced that more key brands in several categories have committed to Interbike Marketweek.
Additionally, in an effort to develop the relationship between independent bicycle dealers and all Interbike events, Kim Moore has been hired this week as retail relations specialist.
Haibike, Jamis Bicycles, Look Cycle USA, Eddy Merckx and Yuba Bicycles are among the latest brands that will be exhibiting at one or more of the Interbike Marketweek events, joining several recent parts and accessories brands including 100%, 3T, Maxxis Tires, Primal Wear, Pioneer Electronics, Shimano USA, Speedplay, Stages Cycling and more.
“Brands that invest in events like Interbike believe in the IBD, and are there to help them succeed with their products and services,” said Justin Gottlieb, interim show director for Interbike. “Retailers that are seeking to differentiate their stores with unique, nimble brands shouldn’t hesitate to register for Interbike this Fall. Those brands will be there and are eager and excited to present their lineups to our attendees.”
Gottlieb also noted that retailer registration is up about 30 per cent over this time last year and that Moore fielded about 75 calls and emails from retailers within the first 48-hours of being on the job. Moore will be focused on helping retailers with registration, travel & accommodations inquiries and answering any other questions to help make their Interbike experience at the show’s new venues as smooth as possible.
“Interbike to me is about networking and the in-person dialogue with brands,” said Nelson Gutierrez, co-owner of Strictly Bicycles in Ft. Lee, NJ. “The value I see in bumping into other retailers in the hall, chatting about what’s working, and what’s not – is priceless. Combine this with the seminars and interesting new products from large and small brands alike, and Interbike is an important date on my calendar.”
“Our brand is making a big push in North America this year,” said Mike Gann, VP sales and marketing for Look Cycle USA. “Our focus is on connecting with IBD’s to give them a globally recognized brand with high-quality product and outstanding customer service. We look forward to exhibiting during Interbike Marketweek and to having meaningful conversations with current and future retail partners.”