Protective gear label hints at a permanent plan to sell direct to retail in the UK - as it already does in Italy, Finland, France and Norway

MET to have UK warehouse by end of November

MET has told BikeBiz that it will have an operational warehouse from which to run its new direct distribution model by the end of November.

Currently shipping direct from Italy to dealers via its B2B website, the brand has hinted at a permanent direct to dealer model for MET and Bluegrass products, with CEO Luciana Sala telling BikeBiz: "This will help us to react more quickly to market demand and to gain greater insight into the needs of the UK cyclist. We have already the experience of going direct in Italy, France, Norway and Finland, so this was a natural evolution for us.”

To launch the new 2013 collection there will be buy in deals offering improved margin for retailers along with a much wider selection of models and colours. The new collection sees the introduction of a new commuting helmet called 20 Miles, featuring an integrated rear LED and high visibility colour, all for £49,99.

Following the debut of the Sine Thesis lid, which recently dominated the Tour of Britain on the head of Jonathan Tiernan-Locke, MET has added to its high end offering by releasing the third generation of the Stradivarius, retailing at £129.99. Entirely redesigned for this season, the helmet features a new inmoulded skeleton that helps to dissipate the force of an impact over the full shell, all with a greatly reduced overall weight.

For account applications and sales conditions, please contact Francesca Biasini on 0039 0342 605 279, or email

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