MET goes direct while seeking new distribution

Italian helmet brand MET is to sell direct to retail while the firm ‘evaluates the best strategy to support its UK retail network’.

Jo McAleer, most recently with Ridley and Zyro, has been hired to lead the export sales deptartment at MET. For more information and account applications, retailers can contact McAleer on jo@met-helmets.com or +32 495 36 44 31.

Alternatively UK retailers can also order directly from the Italian HQ, by contacting MET head office on +39 0342 615 876.