BikeBiz Bicycle and cycling retail news
The official opening date for Lance Armstrong’s Austin-based bike store has been announced as May 10th. The seven-time Tour de France winner is set to open ‘Mellow Johnny’s’ this weekend.
The warehouse located at 400 Nueces, in Austin, is according to Armstrong: "a place where cyclists of all levels come in and are encouraged, inspired, and motivated to make cycling a daily part of life. And of course—a place where racers and enthusiasts can get the best equipment, service, and know-how to go faster—or farther—on their bikes.”
According to BikeRadar, Lance’s store will supply products central to Lances victories, such as Trek bicycles, ranges from Oakley, Giro, Bontrager and also Nike.
For more information see www.mellowjohnnys.com
