MAGURA Bosch Parts & Services (MBPS) has launched an extensive dealer training initiative featuring MAGURA face-to-face training courses and a new MAGURA online training platform. Over 50 training centres across six countries, as well as digital learning resources on the myMBPS portal, will support specialist retailers in providing advice, after-sales service and workshop expertise.

The programme designed to enable retailers to provide expert advice to customers and offer state-of-the-art bike servicing to the highest standard requires in-depth product and service knowledge. On behalf of MAGURA, MBPS is therefore now offering specialist retailers a comprehensive range of training courses comprising face-to-face sessions and digital learning resources.

From November to February, MAGURA’s face-to-face training courses will take place at more than 50 locations across six countries. The one-day training sessions are specifically aimed at specialist retailers and workshop staff who wish to deepen their technical expertise and expand their knowledge of the latest MAGURA products.

In addition to tried-and-tested products, the focus is also on new releases such as the MAGURA RACE PRO. Participants gain practical insights into servicing, maintenance and assembly, and benefit from direct interaction with MAGURA experts.

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Practical learning for day-to-day workshop work

The training programme has been specifically developed to meet the needs of specialist bicycle retailers. In addition to product information, the focus is primarily on practical applications and solutions for day-to-day workshop and advisory work.

The content of the face-to-face training courses includes:

  • Presentation of current MAGURA products and new releases
  • Practical service, maintenance and assembly tips
  • Hands-on training directly with the product
  • Personal discussions with MAGURA experts
  • Exclusive training materials, including a certificate of completion

Participants will receive valuable tips on how to optimise service processes, carry out repairs more efficiently and provide customers with even more informed advice.

Digital professional development with MAGURA’s online training courses

To complement the face-to-face training sessions, specialist retailers now have access to the newly redesigned MAGURA TechAcademy on the myMBPS portal. In more than 15 practical training videos, MAGURA experts share their specialist knowledge on products, set-ups, and service and maintenance topics.

The content is available online at any time, enabling flexible professional development regardless of the season, location or working hours.

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The benefits of the digital learning platform include:

  • Quick access to relevant content thanks to structured chapters
  • Improved quality of advice through in-depth product knowledge
  • Optimisation of set-ups for different riders and areas of use
  • Regularly updated learning modules
  • Supplementary information and downloads
  • Flexible access around the clock

Furthermore, the MAGURA TechAcademy is available to participants as a licensed training course with a final test and certificate.

New: The TechAcademy is now free of charge for all dealers. For a small fee, participants can purchase accompanying materials such as the highly sought-after MAGURA Tech Talk and the MAGURA certificate in printed form (provided the final test has been successfully passed).

Knowledge as a key to success in specialist retail

Through a combination of face-to-face training and digital learning resources, MAGURA supports specialist retailers in meeting the growing demands in the areas of service and advice.

Places on the face-to-face training courses are limited. Interested specialist retailers can register via the myMBPS portal and secure their training slot.