22 units across mainland Europe proving successful, so concept will cross channel

Mavic ‘store within a store’ soon to hit UK

Mavic has told BikeBiz of plans to introduce its ‘store within a store’ concept to the UK after installations across Europe proved popular.

Having set out in France and quickly branched into Germany, Europe now has 22 Mavic units in place. The concept mimics displays by other brands under the Amer Sports umbrella, most notably ‘Salomon sections’, often seen in outdoors stores.
UK sales manager Alex Coventry spoke of the plans on a visit to Keronite, a UK surface treatment specialist for which the French firm now has a partnership (documented here).

Coventry said: "Participating retailers have reported substantial sales gains in Mavic clothing, accessories and footwear, as well as tangible sector increases."

Supplying its retailers on a sale or return basis, floor space required for stock will be between ten and 30 square metres, with the firm also providing training support and merchandising equipment.

Current UK partners are being kept under wraps at present, though Coventry told BikeBiz: "Having learned from the Salomon brand’s experiences, I’m without a doubt that Mavic will be able to accelerate the expansion of this in store program."

Mavic is contactable on 01276 404870.

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