Mavic has announced the appointment of François Joly as the new sales director for the iconic yellow and black brand.
In his new role, Joly will be responsible for all commercial activities, including both the OEM (Original Equipment Manufacturer) – which he has been leading until now – and the sales teams dedicated to aftermarket (retail) and distributors.
Joly joined Mavic in September of 2023, having previously worked for eight years as sales and marketing manager, and member of the board of directors, for fellow French wheel manufacturing business, Mach 1 Wheel Components. He joined Mavic following a year with the French e-bike business NEOMOUV, where he was the sales director.
Of the appointment, Alberto Morgando, CEO of Mavic said: “We are delighted to entrust this key position to François Joly. His experience and in-depth knowledge of our industry make him an invaluable asset in driving our business strategy. We are confident that he will continue to develop our partnerships with our distributors while driving the growth of our aftermarket business.”
With his experience at Mavic, the brand points out that Joly has, over the past 14 months, has demonstrated expertise and leadership in the OEM field. As a result, he will now be responsible for developing the company’s global business strategy.
In addition to this, Joly will also be responsible for strengthening relationships with distributors and supporting sales growth in the aftermarket market.
In sharing the news the business highlights that “this appointment marks an important step, strengthening Mavic’s business operations, and is a testament to the brand’s commitment to delivering high-quality products and services to its customers and partners around the world”.
Mavic in 2024
2024 has seen the French business in the news on a number of occasions, with February seeing the announcement of Chicken Cyclekit as its new UK distribution partner.
Shortly thereafter, early March saw The Bourrelier Group appoint Alberto Morgando as CEO of Mavic.
