BikeBiz Bicycle and cycling retail news
Aftermarket is a brand marketing business operating in the UK bicycle industry and is owned by Matt Ward, who recently left Fisher after "ten great years".
According to Ward: “Aftermarket will deliver to the trade PR, event management, brand strategy work, print and digital work, product placement in both the press and onto athletes and what I’m calling a market location service, whereby I assess the market in terms of viability for a brand to enter, and where the best home or partner for that brand would ultimately lie."
Ward told BikeBiz, that following his years at Fisher, he needed to take on "new challenges."
"The concept that Aftermarket is built upon has been floating around in my mind for some time now. Additionally, I think that the UK bike industry has room for businesses such as Aftermarket which are agile, flexible and able to invigorate brands and organisations with fresh marketing ideas in the way that they market themselves and their products."
He added: "The client often knows what they want before they approach me, but you have to be flexible. The bike industry is still in a growth curve, I believe and most small businesses are just about managing to cope with the everyday stresses and strains. Inevitably, marketing can be quite low down their priority list and this is where we come in. Its about adapting the services to the needs of the client and not vice-versa.
One of the first customers to Aftermarket was Muc Off. Managing director, Alex Trimnell stated “We are very much looking forward to working closely with Matt to increase our brand profile. As a family business we are constantly competing with many larger companies with huge marketing budgets and resources. Matt has many years of sales, marketing and brand building experience at a high level which I know he’ll draw from to drive our brands forward. Working with Aftermarket we hope to increase product and brand awareness to our dealers, consumers and the European press.”
To express and interest, and to see what Aftermarket can do for you, contact Matt Ward on 0715558670, see www.after-market.co.uk or email matt.ward@after-market.co.uk
