Bike Tyrestore appoints cyclists to steer brand

Matt Lane bolsters UK Rubena team

Bike Tyrestore has appointed Matt Lane as brand specialist for its exclusive range of Rubena cycle tyres. 

Having formerly worked for another major tyre brand, Lane has a wealth of experience of working within the cycle tyre industry and is now tasked with helping build upon the impact the brand has already made in the UK. 

Matt, who hails from Shropshire, is the father of no less than four daughters; but still finds time for his passion, which is cycling, be it on the road or at Cannock Chase. 

Matt will be out and about in the UK, meeting dealers and attending cycle events to fully extol the benefits of Rubena tyres. Dealers wishing to see Matt can contact him at the office on freephone 0800 281 413, or by e-mail,

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