Lord Sugar headed to the Rouleur Classic to pick up a bike he'll likely not ride anywhere local

Man who blasted provision for cyclists picks up custom Pinarello

Alan Sugar, who back in June described the building of infrastructure for everyday London cyclists as a ‘bloody mess’ (ironically while stuck in traffic) picked up a Custom Pinarello Dogma K8-S on Thursday evening.

Particularly looking forward to trying suspension technology, which will come in handy on the often rough UK tarmac that he has a distaste for, Lord Sugar commented, “The Pinarello Dogma K8-S looks stunning, especially in my new colours and I’m looking forward to experiencing the new suspension system which will make for a smoother ride on rough roads. What I like most about Pinarello is that they consistently push the boundaries of high performance, innovation and technology.” 

UPDATE: And again today while at Lower Thames Street, the site of the East to West Superhighway. Jump on the new bike, perhaps?

Here is the custom painted K8-S. 

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