Madison welcomes Geoff Giddings as Shimano brand manager

Madison has announced the appointment of Geoff Giddings as the new Shimano brand manager.

Giddings comes with years of experience in brand management and marketing experience as a former product and marketing director at Raleigh UK, and with over 30 years in the cycling industry working for Raleigh and Moore Large. Giddings was instrumental in introducing the Haibike E-MTB brand to the UK, helping Raleigh to build the market for quality e-bikes in the UK.

On top of that, he’s passionate about racing and has competed at regional, national and international level – he’s an ex-national champion.

CEO of Madison Dom Langan added: “I am delighted we were able to fill this demanding and challenging role with such a high calibre, well respected and experienced individual.

“The fact that he is also deeply passionate about cycling is a real bonus. I believe Geoff will bring new energy and enthusiasm to the role and I look forward to working with him.”

Dealers and members of the cycling industry will get an opportunity to meet Dom Langan at Madison’s in-house trade show iceBike* –which is taking place at Arena:MK on Tuesday, February 20 until Thursday, February 22. Register for the show now by visiting

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