Madison to expand key dealer tools for iceBike* ’18

The area will offer dealers advice and tips about the various services available to them that they may not yet taken advantage of.

The Business Services Area this year will be full of useful tools for dealers to find out more about the Madison range. New for 2018, the area will include a Freewheel stand which will explain to retailers about the new website that the company is launching to support independent bike dealers.

A Professional Retailer Programme stand will also be available, at which any interested retailers can have an open discussion about what the programme entails and find out more information about potentially signing up to it.

In addition, Madison’s B2B system has received a new update, which visitors can head to the Business Services Area to find out more information about. The B2B system has been improved to work across desktop, laptops, tablets and phones. It will also have a Quick View option for dealers to see prices on products listing and search result pages. More products will also be shown on those pages, with improved visibility and more promotion types along with an improved load time. It will make life even easier for dealers.

There will also be a stand about credit control from ACT for those that would like to see how it can be applied to their own businesses.

Marketing director at Madison Kellie Parsons said: “The idea behind the area is to give all visitors a clearly designated place where they can find out everything they need to help run their businesses as smoothly and efficiently as possible. It is a great opportunity to have some open conversations about what operations Madison has in place for dealers and hopefully many will leave the show with an array of tools to help improve their businesses.”

iceBike* takes place in Milton Keynes on 20 until 22 February. Dealers can register now at

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