Madison to distribute Trelock

Madison has announced a new partnership with German bicycle security brand Trelock.

Trelock was debuted to UK retailers and trade members at Madison’s in-house trade show, iceBike* which took place in Milton Keynes last week.

Trelock brand manager at Madison John Harris said: “Having Trelock on board is great news for us. It complements Krpytonite perfectly and offers shops a great alternative to many other brands out there. They’ve got some seriously exciting stuff in the pipeline.”

Distribution of Trelock will begin immediately.

For any retailers interested in stocking Trelock, they are encouraged to speak to their local sales agents or visit

In other news...

Ford becomes sponsor of RideLondon following new cycling-positive marketing campaign

Motoring giant Ford has joined RideLondon as a sponsor, as the brand has launched a …