Madison has announced that it will begin exclusive distribution of Coros GPS and Wearable products in the UK and Irish cycle markets.
Founded in 2014, Coros has established itself as a leading developer of high-performance GPS devices designed for athletes and outdoor enthusiasts. The company launched its first GPS watch, the Pace, in 2018 and has since expanded its range to include a comprehensive portfolio of multisport and adventure-focused wearables.
In June 2024, Coros broadened its offering with the introduction of its first GPS bike computer, the Dura.
The announcement confirms that Madison will take charge of sales, trade marketing and channel development for Coros across the UK and Irish cycle markets. Combining Coros’s commitment to strengthening its presence in key European territories with Madison’s extensive distribution network, “customers can look forward to improved local support, wider product availability, and an even stronger brand presence”.
Phil Hammil, Brand Director at Madison, said: “We are thrilled to announce our new partnership with Coros, a brand that has made remarkable progress since 2018. Coros has built a strong reputation for innovation and set new industry standards in GPS technology and unrivalled battery life. Their unique athlete-focused approach has built a loyal following, especially amongst the endurance community. I am convinced that Madison’s market-leading distribution, combined with our key retail partners, will deliver a great commercial opportunity and help take Coros to the next level in the UK and Ireland.”
With wearable technology continuing to be one of the fastest-growing markets in the UK, now is the ideal time for Madison to take on distribution of the Coros brand and help expand its market share. Madison will stock the Dura GPS bike computer, along with a selection of the brand’s watches – including the Pace Pro, Apex 4, and Nomad – as well as a full range of spares and accessories.
Alec Duffield, Head of Europe at Coros, adds: “Partnering with Madison marks an exciting new chapter for Coros in the UK. Madison’s incredible reach and passion for cycling perfectly complement our mission to be the most useful and trusted technology brand for cyclists and endurance athletes. Together, we look forward to helping more people ride, train, and perform with confidence.”
The full range of products will also be on display for the first time at iceBike* Manchester and London, which will be the perfect place to learn more about this exciting addition to the Madison portfolio. Dealers are encouraged to register for iceBike* now at www.icebike.co.uk.
Retailers interested in exploring the Coros range in detail can contact their Madison Sales Manager for more information.
