One plush, wedding-reception-style marquee. Three chandaliers. Twenty one awards. One hundred of the best bike shops in the UK. More international CEOs and brand-founders than you could shake a stick at. The Madison awards bash last night was bold and impressive. It was held to mark Madison's 25 years in existence and was staged at the National Hockey stadium in Milton Keynes

Madison rewards its top accounts with gongs

The awards were presented by either Madison bods or representives from Madison’s international brands.

All the winners got a plastic ‘tombstone’ trophy and a delish prezzie from the brand concerned. Rhode Gear – owned by Yakima – gave Edinburgh Bicycle some Yakima snow shoes. Sigma Sport got a Dura Ace chainset. JE James got a pair of rather special Sidney’s from RockShox. And so on.

Here are the winners:

Cycle Surgery – Best Aztec and Ridgeback dealer

Off Beat Bikes – Best Bell dealer

On Your Bike (Rob Chappell) – Best Blackburn dealer

Edinburgh Bicycle – Best Co-Pilot and Rhode Gear dealer

Merlin Cycles – Best DT Swiss dealer

Settle Cycles – Best Elite dealer

Alpine Bikes – Best Finish Line dealer

Velo Ecosse – best Fizik dealer

Evans – Best Giro and Shimano MTB dealer

Richmond Cycles – Best Kryptonite dealer

Cycle Care – Best Madison dealer

Leisure Lakes – Best Park Tool dealer

Yeovil Cycle Centre – Best Profile dealer

JE James – Best RockShox dealer

Hargroves Cycles – Best Vistalite dealer

Sigma Sport – Best Shimano Road dealer

Condor Cycles – Best Shimano SPD dealer

JD Bicycle Workshop – Shimano Outstanding Retailer award



Pete Melvin of Richmond Cycles gets presented with his limited edition Kryptonite Patriot lock from Peter Zane of Kryptonite (far right). In the centre is Madison’s Terry Bowles.


Off Beat Bikes with Gaetan DiRosa from Bell


Ruth and John Hargreaves of JD Bicycle Workshop with Sato Yuasa, MD of Shimano Europe.


Lindsey McDermid of Edinburgh Bicycle gets fresh with Elizabeth Wing of Rhode Gear


Steve Swinton of Cycle Surgery (left) with Madison’s Richard Peploe

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