Madison promotes Phil Hammill to brand director

Madison has announced that Phil Hammill is to become brand director.

Having previously held the role of brand manager, taking responsibility over Shimano, though in recent years Hammill has also been involved with Madison’s snow, motocross and outdoor channels. Hammill will now play a very active role in takign forward the firm’s apparel segment, in particular the Pearl Izumi and Madision clothing lines.

The directorial responsibility for the Madison brand portfolio is now shared with long-standing brand director Richard Peploe.