BikeBiz Bicycle and cycling retail news
Madison has signed an exclusive distribution deal with Forcefield Body Armour, effective accross the UK and Ireland.
With over two decades of experience, Forcefield has a reputation for designing and producing CE approved protection for motorcycling and snowsport and has recently used that knowledge to produce a range of body armour for MTB and BMX riders.
Commenting on the deal, Matthew Dawson, Forcefield’s director of sales and marketing said: "To team up with Madison is perfect for Forcefield and we are very excited about the extra exposure this will give the brand.
"With our experience and implementation of CE testing, we know the products are ideal for the cycle market, we shall be working closely with Madison, and drawing on their expertise to make sure the brand expands and grows in this sector.”
Dominic Langan, Madison CEO, added: “The all new and highly innovative no-compromise Forcefield protection range for MTB and BMX riders is a great addition to the Madison portfolio and a gap we have been wanting to fill for some time. This is a British brand, tested to the highest standards and engineered to meet the unique demands of British riders."
Madison: 0208 385 3385
